SEO ctober

Welcome back to The RRP, the Recommended Retail Podcast. Brought to you by Dropshipzone, The RRP talks all things modern retail, ecommerce and entrepreneurship.

In this podcast, guests share stories, practical advice and amazing insights about modern retail. Through focused interviews, you'll get a sense of the latest trends and key issues affecting retail, and fresh insights into the industry goings on. We explore emerging trends with industry experts and business leaders to help you forge your own path and achieve success in today's fast paced industry.

In this month's episode, in the spirit of what we like to call SEO ctober, we're joined by Co-Founder and Head of Strategy at Next&Co, Nick Grinberg. You guessed it, we're talking all things SEO.

Founded in 2010, Next&Co exists to make the digital world a better place – and stop digital marketing charlatans from ripping off businesses. It's only fitting that Nick's self-confessed specialities include 'taking the bull crap out of online marketing'. It's why Next&Co has created a tool called Prometheus which helps businesses better understand how their advertising dollars are being spent.

From launching legacy companies like Harley Davidson into Australia, to working on Miranda Kerr's KORA Organics, Bunnings, and raising the profile of the NBL, Nick has worked with the best in business, modern retail, and the marketing industry to gather valuable insights for retail success.

Topics covered:

• The difference between SEO and SEM
• Is SEM a drug?
• Penguins, pandas, and a behind the scenes perspective of the mysterious Google algorithm
• Emerging trends in the Google algorithm
• Why digital marketing is more about consumer behaviour than keyword density ratio
• The biggest mistakes businesses make when it comes to SEO
• Australian retail brands' case studies in marketing
• Weighing up short-term objectives versus long-term results in SEO
• Red flags to watch out for with SEO agencies

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