In this, the second episode of discussion of dental SEO, we go over the strategies and tactics dentists, orthodontists and endodontists should take when marketing their various dental practices with SEO and digital marketing. This includes content marketing, blog writing, link building, social media and local SEO.

For Google, a search engine is more than just an information portal; it's also a place to make money. The company does allow dentists to purchase prime real estate in the form of paying for advertising on the site-which is pretty cool if you ask me. However, last year 94% of clicks went for natural search-i.e., organic search results that Google populates its pages with based on relevancy and prominence.

While Google allows dentists to purchase prime real estate in the form of pay-per-click (PPC) advertisements, roughly 94 percent of clicks go to natural search - i.e., organic search results that Google populates its pages with based on relevancy and prominence.

Research shows that roughly 33 percent of all searches result in a click for an internet user's desired destination (the "URL" or "web address" in their browser). The second-place spot garners around 15 percent, while 9 percent is shared by those who land on third place. In other words: if your dental practice doesn't show up on Google's top ten list, then it risks missing out on potentially fruitful leads from its prospective customers and clients!

Mentioned in this episode:

https://link.build/healthcare/

https://seo.co/local-seo/

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