If you’ve ever found yourself wondering which areas of SEO you should focus on and what factors make it most successful, this episode of BizSchool is for you! 

Join Alex for a fascinating conversation with SEO expert Adam Heitzman, who was named as one of Forbes’ “Top 15 SEO Gurus You Should Know” in 2015. Adam’s agency has also been recognized by respected SEO publications like Search Engine Land and U.S. Search Awards. 

Alex and Adam go deep into what makes SEO work, and also discuss why knowing a client’s needs is the key to producing exciting results.