MozPod interviews Connor Folley of Downstream about SEO ranking factors for the Amazon eCommerce platform. Connor is an Amazon veteran and shares insight about how Amazon differs from traditional search. This includes a great description of the process and priorities Amazon uses to display a given product. Listen for how Amazon search is used in the buyer funnel. If you'd like to learn more about Connor's company Downstream, you can visit his site here: downstreamimpact.com