Ahead of this week’s Brighton SEO conference, our Senior Search Strategist, James-Charles Connington (aka JC), joins us to talk about what charities can do to improve their search engine optimisation (SEO). In this bumper-sized episode, JC shares practical advice that charities can implement straight away to improve their SEO. We discuss the challenges charities face in organic search, what is ‘good SEO’, why it’s important, and dispel some common search and SEO myths.