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SEO for Nonprofits: You don’t have to be a SEO professional to know why SEO is so important for the online success of your nonprofit organization - Dave Evans.
#020 - Dave Evans, founder of Impact SEO. Dave got his Search Engine Optimization foundation by working for an SEO guru and then several startups. He now shares his deep knowledge of SEO with mission driven organizations making a positive impact in their communities.
His mission is to help impact organizations reach more people and communicate their mission more effectively. He shows them how to get found on the crowded internet.
Dave does a great job of laying out why it's so important for organization’s to have a thoughtful SEO strategy. AND it does not have to be hard. Most of us can do this.
The key takeaways from my discussion with Dave are:
#1 Focus on 3 pillars: Trajectory, Foundation, and Compound Interest;
#2 You have to be clear on what your organization does and who you serve before you can make sure that message is clear on your website;
#3 Produce relevant content so people searching for what you do will find you; AND
#4 Non-profits can apply for a Google Ad Grant - $10,000 per month in ad spend.
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By Anthony Wilson#020 - Dave Evans, founder of Impact SEO. Dave got his Search Engine Optimization foundation by working for an SEO guru and then several startups. He now shares his deep knowledge of SEO with mission driven organizations making a positive impact in their communities.
His mission is to help impact organizations reach more people and communicate their mission more effectively. He shows them how to get found on the crowded internet.
Dave does a great job of laying out why it's so important for organization’s to have a thoughtful SEO strategy. AND it does not have to be hard. Most of us can do this.
The key takeaways from my discussion with Dave are:
#1 Focus on 3 pillars: Trajectory, Foundation, and Compound Interest;
#2 You have to be clear on what your organization does and who you serve before you can make sure that message is clear on your website;
#3 Produce relevant content so people searching for what you do will find you; AND
#4 Non-profits can apply for a Google Ad Grant - $10,000 per month in ad spend.