In response to demand, and hot on the heels of our popular May teleclass on Internet Marketing 101 for Physician Entrepreneurs (how to create an effective website!), I interviewed Shama Hyder of AfterTheLaunch for this week's podcast.
Internet Marketing expert Shama has mastered the skill of making tough technical ideas seem easy to understand!
In the podcast, I explore with Shama just what SEO (search engine optimization) is, and why it matters to any medical or physician website owner who wants to be found on the Web through the search engines by potential patients or clients.
Shama generously shares the simpler optimization tips that even non-techies can implement (such as using your best key words and phrases in your content and in your article or blog post titles).
Listen here to The Entrepreneurial MD podcast, and then please go back to The Entrepreneurial MD Blog to comment or ask questions.

SEO for physician website owners

The Entrepreneurial MD Podcast offers "Conversations with Trailblazers" - interviews with successful physician entrepreneurs, and "Insights from the Professionals" - interviews with professionals who support physicians in business and have business wisdom to share.

How do you cope on those days when you walk into your exam room, only to be confronted by a patient clutching reams of computer printouts, and demanding answers? "Because they told me I should get this/take this/have this ......"
Not well, I bet! Especially after the 5th or 6th patient of the day.
The frustration and tedium of these repeated experiences prompted ENT surgeon Russell Faust MD PhD into action.
Not content to put up with the health information garbage he felt patients were being exposed to, he decided to publish his own patient education materials on a website, and steer both new and old patients to the site for answers.
The rest is his history ... and his story, which you can listen to in my interview with him. In this conversation, I explore how his hobby of computer geekiness, along with his passion for accurate patient education, morphed into a full-fledged consulting, coaching and speaking business, now housed under the umbrella consortium of Windriven Group Inc., one that has now become his primary occupation.
His current blog also offers free guidance for practitioners and health systems to better connect with their communities.
When you are done listening to us chat, please stop back by The Entrepreneurial MD and add your comments or questions.

A physician's hobby turned to an Entrepreneurial venture

Dr. Barry Katz is a radiologist with ankles on the mind. And an entrepreneurial physician to boot (read on ... the pun will become obvious!) Having suffered ankle sprains when playing basketball as a younger man and noting the same problem in his son, he was bugged by the idea that there was no good way to prevent them ... at least, until now.
Teaming up with his orthopedic and podiatrist colleagues, and scouring the medical literature, internet and other places for insights as to the cause of these ankle injuries, he invented a shoe to prevent the sprains from occurring. Ektio Shoes was born.
And, to assure a good working knowledge about the business of creating and selling a specialty product ... after all, he nothing about shoes! ... he endured the grueling experience of retruning to school for his MBA. Which, in his estimation, has paid huge dividends.
Listen to Dr Katz tell his inspiring story, and then share your thoughts at The Entrepreneurial MD

Physician entrepreneur minds the ankles by inventing a shoe

As a neurology resident, Scott Zimmerman MD became aware that medical practice, beyond the rarefied atmosphere of training, was unlikely to fulfill the needs of his creative spirit.
With this foresight, he began to teach himself coding, scouring as many resources as he could find, between call days and patient care hours.
Zimmerman had spent his undergraduate years at Columbia University, cultivating an interest in economic development, poverty alleviation, and harnessing scalable instruments (namely software and tax policy) to address social ills.
Driven by these passions, his first software applications found their focus.
His gradual realization that medicine was unlikely to offer him the professional fulfillment he sought resulted in a move full-time to software and then the development of his own business -- Xola.com, an integrated booking, marketing, and distribution software used at this time primarily by the travel industry. 
This is a longer interview than usual (about 33 minutes) and I apologize for not sounding smooth (I had had oral work that day), but please enjoy my interview with Dr Zimmerman here -- it was a fascinating, wide-ranging and very insightful conversation and he offers great advice to those of you seeking to divert your futures to a non-clinical career outside of medical practice.
Then please rejoin us at The Entrepreneurial MD Blog to add your thoughts or comments.

Physician leaves medicine to found own software business

Dr. John Shufeldt is a driven man.
While many might consider being driven to accomplish a key ingredient of success, in this case, John is driven to learn, by being a "serial student".
His entrepreneurial bent manifested early – in the slew of moneymaking activities that marked both his childhood and his medical school days. While he always knew he wanted to be a doctor, he couldn't help his desire to improve processes and "things" that he noticed weren't optimized. 
As he describes in his interview with me, his other overwhelming inclination -- his fierce desire to learn -- has had to be assuaged by going back to school every 10 years. First, his MD, followed by his MBA and 10 years later, his JD. That 10 years is almost up and he is getting set for his next adventure as a student.
When I gently accused him of being intimidating to normal folks like us, he protested and pointed out, as he did repeatedly in his book"Ingredients of Outliers" (reviewed here last week), that his journey has been a succession of small "fast failures" (one key to success, by the way), punctuated by intermittent successes. Of course, I think he's being unduly modest… but let's see what your opinion is!
Listen to his fascinating story here, and then return here to The Entrepreneurial MD Blog to add your comments, as I'd love to hear what you think!

Physician entrepreneur "serial student" with insatiable desire to learn

A newly-minted physician entrepreneur, Dr Tara Coles is all energy - an ER physician, mother of four, artist, writer, speaker and self-professed healer with a zest for learning and putting her multiple talents to work.
Her passions extend to women's wellness, integrative approaches to health and nutrition, mindfulness and creativity, and she is fired up by the vision that, in the face of a failing healthcare system (as seen through the exhausted eyes of an ER physician), there has to be a better way to engage people, especially women through building community into their lives. And community is a place of shared struggles and triumphs, and laughter.
Tara's magazine-style website Women's Wellness and Health is currently her signature site, and is the launch pad for future websites that will focus on art, and services she plans to offer clients. She maintains a very active social media profile on Facebook and Twitter -- an excellent move to begin building an following for her future businesses.
Listen to Tara tell her story about her journey into becoming a physician entrepreneur and then join us back at The Entrepreneurial MD to add your comments or thoughts. 

SEO for physician website owners

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