Kevin Indig is an SEO expert working at Atlassian and deeply involved in the startup community in Silicon Valley. Kevin shares his perspective on how startups and entrepreneurs can use SEO to launch and grow their businesses. He provides a great overview of best practices and things to avoid. 

 

During the podcast Kevin mentions a couple of really helpful tools. Here are the links:

Moz Keyword Explorer

HotJar

InspectLet