In this, the second episode in our startup SEO series, we discuss the use of outreach to online publications for growing your link profile and of course your search engine optimization. In this episode, we dive into some specific strategies for growing online exposure through SEO, link building and digital marketing.

It's no secret that starting a business in today's world is tough. In fact, many fail before they even get off the ground. But for those who are willing to take risks and work hard, there is hope. One such company might be given a chance by landing a venture capitalist who will fork over millions of dollars upfront to invest in their growth prospects.

But a few startups quietly rake in profits from the get-go. Even without the help of angel investors, these winners often take advantage of one factor that other startups fail to fully utilize: Search Engine Optimization.

Experts disagree about whether startups need link building for SEO or not. Some contend that all a startup needs are brilliant ideas and access to VC funding, which is what happened in the case of Facebook

However not all startups end up like this, as some fold after months of fighting just to break even or worse still- losing money every day without ever getting anywhere close to what was invested into them!

What did you like from this episode? What could we improve for our next episodes?

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