In episode 95 I discuss the process of doing SEO for startups and new websites, the importance thereof and underlying factors that might affect your SEO activation campaign. 

Worth mentioning are pointers like writing compelling copy for both your meta tag description and on-site content. Using appropriate ALT tags & captions on images to enhance indexing and ranking on SERP as well as integrating sitemap.xml on your images. 

This week's digital marketing news : 

1. Walmart unveils  Walmart + for $98/year
2. Walmart partners with Tech giant Microsoft on acquiring Bytedance own Tik Tok
3. Google makes image licensing information visible

For more information head on to www.siftgroup.net or send me an email to [email protected] 

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Until Next time ! Class dismissed !