I have to read her name tag to get through the difficult first moments of the podcast. Then Karina Tama - Rutigliano talks about the health industry and getting old (it is expensive). Plus the target audience is not necessarily the people themselves, but their children. And if the audience is the older people, Bing is a good marketing target. She goes on to say that if you do the right thing, Google updates are not a worry, and you sleep well.