SEO stands for "Search Engine Optimization". AIO stands for "Artificial Intelligence Optimization". So, what does "GEO" stand for? On this episode of The Briefcase, Makalia Hickey, Sutherland Weston's Digital Content Strategist, explains the changing world of searches, and how to ensure that you're not left behind in the great GEO race.

What You'll Learn

• GEO increases your chances of your business appearing in ChatGPT, Claude, or similar AI engines' responses.
• To master GEO, one must first get a handle on SEO. For many, this is the first hurdle they must clear. For others, this is a goalpost they need to move on from.
• GEO has not replaced SEO- yet. While you want to stay ahead as a business, you don't have to fully break from what's worked before. There is still some time.

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