The rules of Search Engine Optimization (SEO) are constantly evolving, but something that remains unchanged is people’s confusion around keywords. Do they work? How do I find the right ones? What are the dos and don’ts for using them on my website? In this fourth episode of Say it with Impact, Hollis & Bean’s Monica Defrances and Stephen Leonard discuss the role of keywords in 2021, with a focus on B2B content marketing. They give an overview of the key points to successful keyword use, with a look at the latest updates to Google’s algorithm and how they might affect your SEO efforts.