SEO in 2025: Beyond Blue Links

In this episode, I chat with Szymon Słowik, a leading Polish SEO strategist and founder of takaoto.pro agency. We explore how Google's traditional "10 blue links" are disappearing as AI overviews and zero-click searches transform digital marketing. Szymon shares insights on traffic acquisition, the SEO pyramid framework, and why businesses often fail when expanding into new European markets.

As someone who's been following Szymon's work since 2016, I was thrilled to discuss both technical strategies and cultural nuances that make or break international expansions. Perfect for business owners navigating today's fragmented search landscape.

Guest: Szymon Słowik

https://takaoto.pro

https://www.szymonslowik.pl