In this episode, we talk with Andrew Welch about SEO: What does SEO mean in 2016? How do we tell if we're doing well? What are the modern best practices, and how do we implement them in Craft? Meta tags, structured data, JSON-LD, Twitter Cards, Facebook Open Graph, Page Speed - we cover a ton of ground. Equally as important as the technical implementation, we also discuss how to sell SEO to clients, and discuss why SEO matters from a business perspective.