Sign up to save your podcasts
Or
Share SEO in the age of AI and the future of link building: a conversation with Dixon Jones, of Inlinks
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
SEO in the age of AI and the future of link building: a conversation with Dixon Jones, of Inlinks
Kevin Lee interviews Dixon Jones, CEO of Inlinks, a company that has developed the first entity-based Semantic SEO tool. Kevin and Dixon trade notes on current developments in SEO with a focus on the significant impact that AI is already having in the space. They cover many topics in our talk, including:
- The degree to which traditional SEO link building strategies will remain viable.
- How Dixon’s current project, Inlinks -- an SEO technology that focuses on entities instead of words –provides value.
- How LLMs are voraciously ingesting content across the public web, including YouTube transcripts, and their continuing hunger for additional human-generated content.
- How forward-looking SEOs have moved from a keyword-centric mentality to a topic-centric focus.
- The wisdom of making one’s brand closely aligned with the exact same things that one’s customers are interested in.
- How Google Suggest can be used to generate new content ideas by analyzing related search terms and their semantic context.
- The importance of identifying the relationship between the person talking and their area of expertise in order to estimate this individual’s authority and credibility.
- The efficacy of applying a “Barnacle SEO” strategy in today’s search environment, where LLMs and single-result search engines such as Perplexity are growing more important.
- The potential for LLMs to successfully disambiguate certain terms (such as “Mustang,” which may indicate a vehicle, a fighter aircraft, or a type of horse).
- The fact that today’s current generation of AI-generated content checkers often fail to perform correctly.
- The degree to which blockchain technology may have a role in authenticating content in the future.
- How companies such as Adobe may be in a better position to survive potential copyright infringement lawsuits related to AI, given that the images used to train its LLM have all been licensed.
- The dubious wisdom of attempting to quarantine one’s content against LLM ingestion.
- How a new generation of JavaScript-based SEO tools may be able to implement needed site changes rather than merely point them out.
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Kevin LeeKevin Lee interviews Dixon Jones, CEO of Inlinks, a company that has developed the first entity-based Semantic SEO tool. Kevin and Dixon trade notes on current developments in SEO with a focus on the significant impact that AI is already having in the space. They cover many topics in our talk, including:
- The degree to which traditional SEO link building strategies will remain viable.
- How Dixon’s current project, Inlinks -- an SEO technology that focuses on entities instead of words –provides value.
- How LLMs are voraciously ingesting content across the public web, including YouTube transcripts, and their continuing hunger for additional human-generated content.
- How forward-looking SEOs have moved from a keyword-centric mentality to a topic-centric focus.
- The wisdom of making one’s brand closely aligned with the exact same things that one’s customers are interested in.
- How Google Suggest can be used to generate new content ideas by analyzing related search terms and their semantic context.
- The importance of identifying the relationship between the person talking and their area of expertise in order to estimate this individual’s authority and credibility.
- The efficacy of applying a “Barnacle SEO” strategy in today’s search environment, where LLMs and single-result search engines such as Perplexity are growing more important.
- The potential for LLMs to successfully disambiguate certain terms (such as “Mustang,” which may indicate a vehicle, a fighter aircraft, or a type of horse).
- The fact that today’s current generation of AI-generated content checkers often fail to perform correctly.
- The degree to which blockchain technology may have a role in authenticating content in the future.
- How companies such as Adobe may be in a better position to survive potential copyright infringement lawsuits related to AI, given that the images used to train its LLM have all been licensed.
- The dubious wisdom of attempting to quarantine one’s content against LLM ingestion.
- How a new generation of JavaScript-based SEO tools may be able to implement needed site changes rather than merely point them out.
Learn more about your ad choices. Visit megaphone.fm/adchoices