In this episode, Bill Scully and Bill Hunt dive into how AI is transforming SEO and changing the fundamentals of digital marketing. They explore why understanding user intent, adapting to shifting query dynamics, and taking a multidisciplinary approach are essential for success.

You'll hear how search engines are now applying multi-dimensional filters to assess content value. Bill and Bill explain why your content strategy needs to focus on semantic structure, early involvement in planning, and better collaboration across teams to stay competitive.

Whether you're in SEO, content, or digital strategy, this episode offers practical insights to help you improve indexing and strengthen your web presence in the age of AI.

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Hosts: Bill Hunt and Bill Scully

Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/seo-age-of-ai-future-proof-search-strategies/

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Show notes Links:

The Google Indexing Purge Update

Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI

Why SEO’s Fundamentals Still Matter in the Age of AI

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Special Thanks to:

Adam Gent

Koray Tugberk GUBUR

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Check out our main YouTube channel: ⁠https://www.youtube.com/@InternationalWebMastery⁠

Or visit our podcast page: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/⁠

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