Kevin Lee speaks with Julia McCoy, President at Content at Scale, an Austin, Texas-based agency specializing in AI and SEO content. Julia discusses the evolving landscape of AI in content creation and its relationship with SEO. They touch on concerns about AI-generated content being penalized by search engines, particularly Google, and the need for a "human touch" to create high-quality content whose non-human origin is "undetectable." Julia emphasizes the importance of creating content for humans first, and highlights the role of AI in improving efficiency in content creation.

They explore the potential future of AI in generating visual, audio, and video content, including the challenges of deep fakes and trust-building with consumers. The interview moves to a discussion of how AI can augment and enhance human work, rather than entirely replacing it, leading to improved productivity, better client relationships, and more time spent on higher-level, creative tasks.

The conversation turns to common SEO mistakes related to AI.

Kevin and Julia touch on potential improvements that could be made to AI tools like ChatGPT and Bard, with ChatGPT being better for ideation and Bard performing better in terms of factual accuracy. Julia shares examples of AI hallucinations, emphasizing the need for human oversight and critical thinking when using AI in SEO and content creation. The interview concludes with a discussion of what Julia is excited about for 2023 and beyond.

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