SEO in the Shed

By Pi Datametrics

Jon Earnshaw's video series, SEO in the Shed, can now be enjoyed wherever you get your podcasts! Sharing his musings, insights and takeaways with you from the comfort of his garden shed!... more

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FAQs about SEO in the Shed:

How many episodes does SEO in the Shed have?

The podcast currently has 9 episodes available.

SEO in the Shed episodes:

April 27, 2020 Boosting your presence in SERP Features with Schema Markup
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31min
April 20, 2020 Seize Opportunity by Identifying & Prioritising Duplicate Content in SEO
In this week’s episode Jon Earnshaw & Alina Ghost take us through examples of, and fixes for, duplicate content.

Duplicate content in SEO is a huge factor affecting revenues – and it’s no longer just an issue affecting our visibility in classic listings on Google.

We’ve found proof that SERP Features are affected too, and can end up competing with pages in the search results!
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30min
April 14, 2020 How to work out your SERP Features SoV
...and get on the Pi Leaderboards!

In this week’s episode Jon Earnshaw takes us through the importance of analysing top-level Share of Voice with the inclusion of SERP Features.

Despite what we may think of them, SERP Features offer unprecedented visibility, customer experience and critically, ROI opportunity.

If we don’t analyse and own these features, our competitors will!
...more
29min
April 06, 2020 Coronavirus SEO: How to retain value on your site during the pandemic!
In this week’s episode Jon Earnshaw is joined by Head of Search at Pi, John Brasington, to go through what is best to do right now in the wake of Covid-19 for your site and your business.

Find out how to convince the rest of your company that your website is still a hugely valuable asset! Why SEO should definitely NOT be an afterthought at the moment – and why it should, in fact, be a PRIORITY!
...more
32min
March 30, 2020 eCommerce SEO Strategy: using Google for smarter growth
eCommerce SEO is tricky to navigate at the best of times, not to mention in the current retail climate, when many major retailers are putting business operations on pause. I'm joined by retail expert, Andrew McGarry from The McGarry Fashion Agency, to talk about how to build value into your eCom strategies using Google itself.
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31min
March 20, 2020 The Featured Snippet Update
On January 23rd Google made an update to Featured Snippets, or ‘Answer cards’ as we like to call them at Pi.

Since the 23rd Jan update, Google has started to omit the secondary Classic Link result if a website already owns the related Featured Snippet. What, if anything, should you be doing?
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11min
March 20, 2020 Content optimisation and contextualising your ecosystem
Content optimisation is a tricky process, and there’s one step that all too-often gets overlooked: Contextual optimisation.
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15min
March 20, 2020 Content Cannibalisation
Content optimisation is a tricky process, and there’s one step that all too-often gets overlooked: Contextual optimisation.
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11min
March 20, 2020 How To Own Google Answer Cards
Google is one of the most trusted sources of news, beating media agencies. People go to it for guidance and information, from the trivial to the vital.

For reasons of reputation management, it is important to have friendly and accurate sources in the top results of Google. But in recent years the requirement has grown in scope.

Find out how to win and own an Answer Card in the SERPs.
...more
8min

FAQs about SEO in the Shed:

How many episodes does SEO in the Shed have?

The podcast currently has 9 episodes available.