🎙️ Episode 2 – SEO is About People, Not Just Algorithms
From Keywords to Connections: A Podcast by Simplified SEO Consulting

Search engine optimization isn’t just about rankings, keywords, or pleasing Google — it’s about reaching real people with real needs. In this episode, Mary and Winnie break down the human side of SEO and explore why great SEO starts with empathy, not just algorithms.

We’ll talk about why understanding user intent matters more than ever, how to write content that actually connects with your ideal client, and why storytelling, tone, and trust are key ingredients in an effective SEO strategy.

Whether you’re a therapist, coach, or any helping professional trying to grow your practice online, this episode will help you shift your mindset from “How do I get more traffic?” to “How do I connect with the people I’m meant to serve?”

Topics we cover in this episode:

• The emotional intent behind search queries
• Writing content that speaks directly to your audience’s needs
• Why human connection builds SEO trust
• The role of accessibility, inclusivity, and E-E-A-T in Google rankings
• How to balance expertise with warmth in your writing

💡 SEO that puts people first is SEO that performs.

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