In the first episode of the Rise and Bind podcast, Chris Langille and Curtis Hays discuss the evolving landscape of digital marketing, particularly focusing on the shift from SEO to paid advertising.

They explore changing consumer behaviors, the importance of humanizing brands, and the non-linear nature of the buyer journey. The conversation also highlights the significance of optimizing Google Business Profiles and the effectiveness of paid ads in reaching target audiences quickly.

Curtis shares insights on how businesses can adapt their strategies to meet the needs of modern consumers, especially younger generations who prefer different platforms for research and engagement.

Takeaways

• SEO is becoming increasingly localized and competitive.
• The shift from SEO to paid advertising is significant post-COVID.
• Understanding consumer behavior is crucial for effective marketing.
• Humanizing your brand can enhance customer trust and connection.
• The buyer journey is complex and non-linear, requiring multiple touchpoints.
• Google Business Profiles are essential for local businesses.
• Paid ads can provide quicker results than traditional SEO efforts.
• Video content is becoming a primary research tool for consumers.
• Engagement on social media platforms is vital for brand visibility.
• SEO is a long-term commitment with no guaranteed results.