In this episode of B2B Happy Hour, Stephen and Hami pour a very dry French Sauvignon Blanc (with a half-a-chateau on the label… so only half good?) and dive headfirst into the chaos of SEO in 2025.

They break down whether AI overviews are the end of SEO as we know it or just the next evolution of search. From HubSpot’s jaw-dropping 75% traffic drop to why PR might finally be having its moment in the LLM era, the duo isn’t holding back. Expect lukewarm takes, side tangents (backlinks, anyone?), and a few too-real client stories about what’s actually happening with website traffic.

Hear why “Search Everywhere Optimization” might be the only acronym that matters, why vibe coding after a glass of wine is a dangerous hobby, and how hiding white text on white backgrounds (hello, 2010 SEO hacks) probably isn’t making a comeback.

B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring.

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