SEO isn’t dead; it’s evolved. In this episode of Websites That Convert, Shannon dives into why AI search optimisation is the new way to get results, why trying to be everywhere online is a waste of time, and how service-based businesses can generate leads with high-converting landing pages and Google Ads. She also breaks down common mistakes, shares insights on retargeting, and explains how to make your website your greatest marketing asset.

If you’re ready to stop overcomplicating marketing and start converting traffic into paying customers, this episode is for you.

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Timestamps

00:00:00 - Introduction
00:01:39 - Expanding SEO Beyond Google

00:03:57 - Why Google Ads is Ideal for Service-Based Businesses

00:09:21 - The Biggest Google Ads Mistake: Landing Pages

00:12:20 - Engaging Leads with Low-Risk Value Offers

00:15:03 - Service-Based Businesses Don’t Always Need Lead Magnets

00:17:06 - The Changing Role of Organic Social Media

00:20:05 - Simplicity Scales: Prioritising Marketing Channels

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• LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
• Facebook: https://www.facebook.com/eastbounddigitalagency