In this episode of Solin Speaks, Dan Solin uncovers the vital connection between Search Engine Optimization (SEO) and AI-powered tools like ChatGPT. Joined by co-host David, Dan tackles the misconception that SEO is obsolete, showing instead how it’s the backbone of both traditional search engines and modern AI-assisted searches.

Dan explains that AI tools rely on SEO-optimized content to provide accurate and relevant answers. Without clear headings, meta descriptions, and keywords, even the best content goes unnoticed. He emphasizes that modern SEO isn’t just about keywords; it’s about structure and quality, including features like schema markup, alt text, and conversational long-tail keywords that align with how people naturally search.

The takeaway? Financial advisors who ignore SEO risk being invisible in both Google and AI search results. By embracing strong SEO practices, you make your content discoverable, structured, and trusted, staying ahead in an increasingly AI-driven world.

Dan Solin