Kicking off the new year, Eric Hersey, Jenny Snyder, and Luke break down why SEO still matters in 2026 and why it has never been as simple as buying a package or stuffing keywords into a homepage. From local search behavior and map packs to AI overviews, YouTube results, and TikTok clips showing up in Google, this conversation digs into how people actually search today. The group focuses less on hacks and more on mindset, clarity, and practical ways small businesses can stop feeling overwhelmed and start being visible online.

HIGHLIGHTS

• Why SEO is not a product you buy but an ongoing process tied to how people search
• The key differences between local SEO and national SEO and why most small businesses overthink it
• How map packs, organic listings, directories, videos, and ads all compete on the same results page
• The growing role of AI tools like ChatGPT and Google AI Overviews in shaping search behavior
• A simple but powerful takeaway - answer the real questions customers ask you every day on your website

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