SEO has shifted more in the last nine months than in the previous nine years — and travel marketers are feeling it. In this episode of Field Notes, Eric sits down with SEO expert Casey Yandle to break down:

What’s actually changed in SEO heading into 2026

Why “SEO is dead” is terrible advice

How travel brands should audit their content heading into the new year

The rise of AI, Reddit, user intent, and what it all means for DMOs

Practical tactics to future-proof your website and search strategy

If you’ve been confused by the noise, worried about AI search, or unsure how to evolve your content, this episode is your roadmap.