A common question facing website owners, marketers, and even website designers is “How do I optimize the site for maximum results?” Translated that means, what are the elements of SEO (Search Engine Optimization) that will result in high SERP rankings (Search Engine Page Results)? As the Internet has evolved it is truly an art and a science – the science being design, keywords in content, title tags, URL formatting, headings and links. The art is the ability to do all this without tricking the search engines, but rather make the results readable, relevant, and rewarding for your site visitors.