Three days after launch, on June 12, 2026, the US administration banned Claude "Fable 5", the best AI for SEO. Learn what the shutdown reveals about relying on top tier AI models and discover how to build an SEO stack that survives the next blackout without unexpected cost or downtime.

What is The Single Most Important Metric that makes or breaks your B2B business? It is your pLTV:CAC ratio (Some call it LTGP/CAC). It shows you how much lifetime profit you are generating for every € you've spent to acquire a customer. Learn how you calculate it for your B2B business. We also touch on the traps to avoid.

• You will also learn how to segment pLTV:CAC
• How to use Cohort Analysis using pLTV:CAC
• and we will debunk three myths about pLTV:CAC

Read our in-depth article about your LTV:CAC ratio (others call it CLV:CAC ratio) and download our infographic to help you navigate all the information you need to gather for it:

https://jostm.com/b2b-ceos-do-you-know-your-1-health-metric-how-many-e-of-lifetime-profit-are-you-generating-for-every-e-youve-spent-to-acquire-a-customer/ We are JOST Digital Strategy Consultants, a B2B marketing agency helping consultants, architects and industrial service firms get the clients that really matter.

→ Want to calculate pLTV:CAC but avoid Excel hell? Use Growlytics™, our free tool that helps you visualize key revenue, sales and LTV/CAC metrics. It is for CEOs, owners and strategic marketers who don't like to be tracked. No registration is required. You can run and use this online tool on any device. To start it, visit: https://jostm.com/

Want to see our Monthly B2B Strategy Video before it gets published anywhere else? Find it at https://jostm.com/b2b-performance-marketing-agency/

This episode in YouTube: https://youtu.be/MColDFMWwdc

How B2B Service Firms Can Win Online in 2025 – 7 Field-Tested Marketing Strategies

This episode: Strategy # 1 of 7: Invest into your *own* assets

(1) Invest into your *own* assets;

(2) focus on *the right* platform;

(3) find *the key* to conversion;

(4) Plant *permanent billboards*

(5) get serious with *Account-Based Marketing*;

(6) Leverage the *compound effect*

(7), innovate for *Lifetime value*

Are you struggling with stagnant sales or feeling invisible online? Ever wonder why your marketing content isn't connecting with your audience? Curious about how to identify what your customers are really searching for? In this episode of Marketing Strategy, we explore these questions and more, diving deep into proven tactics to boost your brand's visibility and generate leads.

If you're ready to rethink your marketing approach and discover what really drives growth, this podcast is for you.

More: https://www.jostm.com/