AI is transforming SEO, digital marketing, and search faster than ever before. From ChatGPT and LLMs to generative search and zero-click results, the rules of online visibility are changing. The question is: are marketing agencies becoming obsolete or evolving into something stronger?

In this episode of SEO On Air, host Koa Kauwe is joined by agency leaders Nate Turner, Patrick Kurowski, and Adam Binder to break down the real impact of AI on SEO strategy, digital marketing agencies, branding, and search performance.

They explore:

• The shift from traditional SEO to Search Everywhere Optimization

• Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)

• How LLMs like ChatGPT are influencing traffic and referral sources

• Why website traffic is declining but conversions are increasing

• The move from keyword rankings and impressions to revenue and business impact

• Branding, share of voice, and visibility in AI-driven search

• The role of human expertise in an automated marketing landscape

• How agencies are adapting to AI tools instead of competing with them

This conversation dives deep into SEO trends for 2026, AI in digital marketing, marketing automation, conversion optimization, multi-surface search visibility, and the future of agencies in an LLM-powered world.

If you're an SEO professional, digital marketer, agency owner, SaaS founder, or business leader navigating AI disruption, this episode offers strategic insights on adapting your marketing strategy, strengthening your brand, and staying competitive in the evolving search ecosystem.

AI isn’t killing SEO. It’s reshaping it. The agencies that adapt will win.