In this episode of SEO On-Air, host Koa Kauwe sits down with Kaylee Peterson and Michael Haley for an honest, data-backed conversation about what’s actually happening in SEO right now, and why most agencies are avoiding the real ROI discussion.

They unpack the growing panic around AI, AEO, and GEO, why clients are chasing buzzwords they don’t fully understand, and how organic search is still driving real business results despite Google previews, AI answers, and declining clicks.

This episode goes beyond rankings and traffic to explore:
- Why AI traffic is still a small slice of the pie
- The biggest misconceptions customers have about SEO
- How to prove SEO ROI when conversions matter more than impressions
- Why “AI SEO packages” are often just good SEO rebranded
- The danger of vanity metrics in AI and search reporting
- Where authenticity fits in an AI-driven marketing world

If you’re a marketer, agency owner, or business leader trying to cut through the AI noise and understand where SEO actually delivers value today, this conversation is for you.