SEO KPIs are changing and traffic alone no longer tells the full story.

In this episode of SEO on Air, we break down which SEO metrics still matter in a world shaped by AI Overviews, ChatGPT, and LLM-powered search.

Host Koa sits down with Carl Holden, Jesse McFarland, and Edmond Shala to unpack how search behavior is shifting and why traditional KPIs like total organic traffic can be misleading after AI-driven answers take over the SERP.

The conversation focuses on high-intent traffic, conversions, revenue impact, brand authority, and trust signals as the new benchmarks for SEO success. The panel explains how Google AI Overviews and LLMs source information, why informational content is losing value, and how brands can still win visibility by aligning SEO with real business outcomes.

If you’re an SEO, marketer, or agency leader trying to prove ROI and stay relevant in an AI-first search landscape, this episode delivers practical insight without the hype.

Listen in to understand what actually moves the needle in SEO after AI Overviews.