Why SEO Is Becoming ‘Search Everywhere Optimization’

SEO is no longer just about ranking on Google. In this episode, Ivy Boyter and Nicole Grodesky unpack how search behavior is changing and why modern SEO is really about showing up everywhere your audience searches.

From AI-driven search and declining trust in automated content to YouTube, Reddit, LinkedIn, and social platforms being indexed by Google, this conversation explores how content discovery is evolving across platforms.

You’ll hear practical, experience-driven insights on:

- Why AI won’t replace SEO professionals, and where it actually fits
- The growing importance of human trust, expertise, and creativity
- How technical SEO foundations support AI and LLM-driven search
- Why “new” SEO trends are often repackaged fundamentals
- How content creation and distribution now drive visibility across search, social, and AI tools

If you’re an SEO, digital marketer, agency owner, or brand leader trying to navigate AI, changing search behavior, and content saturation, this episode breaks through the hype and focuses on what still works.

SEO isn’t disappearing. It’s expanding. And the future belongs to brands that optimize for search everywhere.