If thinking about using SEO to increase traffic to your website makes you feel seriously overwhelmed, then this episode may help.

It’s a case study where podcast host, Trudy Rankin sits down with SEO expert, Graeme Knight from New Route Digital to talk through the results of an SEO audit he ran on a neglected website.

The goal? 

To show you the process from start to finish of starting to use SEO in a serious way to grow website traffic numbers.

In this, and subsequent episodes we’ll be walking you through the process, the data and the outcomes, warts and all.

We talk about:

• How we're widening out an existing case study to include a more in-depth SEO approach
• The sadly neglected website I want to revive
• What Graeme’s SEO audit process involved
• Getting a sense of what to do first and how to deal with all the “things” that need doing
• What “relevance scores” are and why they matter
• Picking which keywords to start with
• Why search intent matters when looking at keywords
• Art versus science when it comes to picking the right keywords
• My lightbulb moment for future content creation
• Is it possible to shortcut the whole process?
• Keyword cannibalisation
• Getting started with a Backlinks gathering strategy

If you’re interested in following along on this experimental (for me) process, have a listen.

We hope you find it useful.

Here's the link to the website page we've been working on.

https://themenopauseeffect.com/7-top-natural-indian-home-remedies-for-menopause-relief/ 

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