No 15º episódio do SEO Happy Hour, Rafael Simões fala sobre novidades na busca do Google com IA generativa, as práticas de SEO no jornal Washington Post e a importância do rodapé em uma estratégia de SEO. Também falamos sobre a estratégia de lead scoring e seus benefícios e um update do Google em site names.

Vá direto ao tema do seu interesse:

• 01:25 IA generativa na pesquisa do Google
• 04:24 SEO no Washington Post
• 07:40 Rodapé do site para SEO
• 13:02 O que é lead scoring
• 20:35 Update do Google em nomes de site

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Fontes utilizadas para o roteiro deste episódio: 

• Show me your footer, I show you mine - https://www.kevin-indig.com/show-me-your-footer-i-show-you-mine/ 
• Lead Scoring: The Value In B2B Marketing - https://www.searchenginejournal.com/lead-scoring/487453/ 
• An update on site names - https://developers.google.com/search/blog/2023/07/sitenames 
• The Washington Post released their SEO Best Practices and Guidelines - https://twitter.com/gofishchris/status/1684166914606792704?s=20  
• Web Performance and SEO Guidelines now available from The Washington Post - https://www.washingtonpost.com/pr/2023/07/20/web-performance-seo-guidelines-now-available-washington-post/ 
• 3 new things you can do with generative AI in Search - https://blog.google/products/search/google-search-generative-ai-august-update/ 
• Google lança Bard no Brasil, IA generativa rival do ChatGPT - https://www.seohappyhour.com/google-bard-no-brasil/ 
• Edição 12/06 - Newsletter SEO Happy Hour - https://www.linkedin.com/pulse/bard-brasil-estrat%25C3%25A9gia-de-marketing-funil-benef%25C3%25ADcios-do-rafael-simoes/
• Site names are now supported for subdomains on mobile devices. Learn more about the details and availability here - https://twitter.com/googlesearchc/status/1660731696247984136 
• Informar um nome de site para a Pesquisa Google - https://developers.google.com/search/docs/appearance/site-names?hl=pt-br