On this group call, we demoed some of the SEO basics that law firms can use improve their content reach. We drilled in on how to research keywords and longtail keywords with KeyWord Planner, learned about website search traffic with Google Search Console, and how to better optimize content in WordPress.

What are keywords?Using Google Keyword PlannerCompetitor researchWhat to do with keyword information?Longtail keywordsOptimizing contenting with keywordsRich snippetsOptimum article lengthTargeting by geographic locationUsing Google Search ConsoleOptimizing content on WordPressStructuring content properlyInternal linking and duplicate contentHow to link to content on LinkedIn

Connect with Greg Hamblin and Kauship Prakash if you have any questions or join us on our Slack channel.