It's Paul Mosenson, founder of NuSpark Consulting, and my guest for this podcast is Donna Duncan. Donna is a long-time SEO strategist and consultant. Her website is B-SeenOnTop.com.  She's a national thought leader and has been published across a variety of marketing journals.  Today we discuss SEO strategy from a high level view, best practices for keyword ranking, and how to generate more leads and conversions with targeted organic traffic from search engines.