In this episode of The Academy World Podcast, we explore the powerful potential of local SEO with industry expert Martin, founder of Marketing Success 4U.

Whether you're launching a new venture, scaling up, or looking for a smart exit, Martin breaks down the strategies that help small businesses get found online—without needing a global budget.

Discover how Martin turned a struggling North London gym into a thriving local brand, earning £3,500/month from just one keyword gem.

From the basics of on-page and off-page SEO to demystifying Google's EEAT update, this episode is packed with actionable advice and real-life success stories.

🔍 In this video, you’ll learn:

What local SEO is and why it matters for small businesses

How to find and use “keyword gems” that drive traffic

The truth behind Domain Authority,

RankBrain & Google’s EEAT

Why Bing still matters—and how to use it to your advantage

Practical SEO tips any SME can implement today

📞 Ready to take control of your local visibility?

Reach out to Martin for a free 30-minute SEO consultation: [email protected]

🔔 Subscribe to The Academy World for more expert-led episodes to help your business grow

📢 Know an SME that needs a boost?

Share this episode and help them win the local web game.

⏱️ Timestamps:

0:00 – Introduction

2:10 – Martin’s journey into SEO

6:30 – Why clarity is key for Google

10:45 – Local SEO strategy explained

16:20 – Case study: North London gym success

21:50 – Competing with big brands

25:40 – On-page vs Off-page SEO

31:00 – Bing’s role in SEO

35:15 – Google EEAT: Explained

41:00 – Practical tips for SMEs

47:20 – Final thoughts & how to get started

📌 Hashtags: #LocalSEO #SmallBusinessMarketing #SEOForSMEs #KeywordStrategy #OnlineVisibility #TheAcademyWorld #MarketingSuccess