There’s a lot of internet chatter at the moment about whether TikTok will become the new Google for searching content. With millions turning to TikTok over traditional search engines for quick, educational, and engaging content, it's clear that the way we’re looking for information is radically changing. We’re the on the cusp of a digital revolution, or perhaps just another digital revolution.

But what does this shift mean for you, the creators, and the brands that you want to work with? How can you use the SEO power of TikTok's snackable, short-form content to not just capture attention but to inform, entertain, and answer the questions of a generation that prefers TikTok over Google?

As influencers and creators, you're constantly crafting content to engage your audience, and hopefully, attract the attention of your dream brands. But here's the deal: no matter how engaging your TikTok dances, how on-point your fashion tips, or how mouthwatering your recipe videos are, if they're not optimised for search engines, you're missing out on a massive audience beyond your current followers.

Integrating SEO strategies can dramatically enhance the visibility and impact of your content, making your hard work discoverable not just on TikTok, but across all corners of internet. Imagine your content popping up in Google searches, driving waves of new fans to your TikTok page and other platforms you create to dominate.

In Today’s Episode:

[00:01:00] Is TikTok the new search engine?

[00:03:00] What is SEO for Influencers?

[00:04:00] How can Influencers use SEO to grow their audience?

[00:05:00] Leveraging Keywords to Improve Discoverability and Engagement

[00:07:00] The Importance of Long-Tail Keywords in Reaching Niche Audiences

[00:09:00] SEO works on every social media platform!

[00:10:00] The Impact of SEO on your Influencer Brand Strategy (it’s good news!)

[00:13:00] The Long-Term Benefits of Consistent SEO Efforts

[00:14:00] The Role of AI in Content Creation and SEO

[00:15:00] Episode Resources

Full episode resources and expanded show notes are available at https://thebusinessofinfluence.com/ep32/

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