n this episode of Crushing It With Kitchen Remodeling, host Mike Goldstein takes a deep dive into the world of SEO. Rather than interviewing a guest this week, Mike walks you through a live SEO audit of a sample business outside the kitchen remodeling industry. He reveals the exact tools, strategies, and processes he uses to analyze a website’s performance in Google search results—and how you can apply these techniques to your own kitchen remodeling business.

From examining your Google Business Profile and map rankings to identifying technical SEO issues and content gaps, this episode is packed with actionable tips. Learn about tools like Local Falcon, Screaming Frog, Search Atlas, and Google PageSpeed Insights. Discover why internal linking, structured data, and site speed optimization are critical to dominating your local search results.

Tune in to gain insider knowledge and practical steps you can take today to improve your online presence, attract more local leads, and grow your business.

Show Notes:

1. Introduction

• Why we’re taking a different approach this episode
• Overview of SEO audits and why they matter

2. Google Business Profile Analysis

• Using Local Falcon to assess map rankings
• Understanding the importance of customer reviews and competitor analysis

3. Technical SEO Essentials

• Robots.txt files: What they are and how they impact your site
• XML sitemaps: Ensuring Google can find and index your pages
• 404 errors, redirects, and canonical tags: Common pitfalls to avoid

4. Content Optimization

• Crafting compelling title tags and meta descriptions
• The importance of internal linking for SEO success
• Utilizing schema markup and authorship for better search visibility

5. Off-Page SEO Strategies

• The role of backlinks in SEO performance
• Identifying and disavowing toxic links with tools like SEMrush

6. Tools Mentioned in the Episode

• Local Falcon
• Screaming Frog
• Search Atlas
• Google PageSpeed Insights
• WP Rocket for WordPress performance

7. Key Takeaways

• SEO is like building a solid foundation: technical structure, content strategy, and authority all matter
• Simple improvements in site speed, internal linking, and content clarity can yield significant ranking boosts
• Regular audits help you stay ahead of competitors and adapt to Google’s evolving algorithms

Connect with Us:

• Visit our website: kitchenremodelingseo.com
• Call us at: 339-645-9461
• Follow us on YouTube to see the live audit walkthrough

If you found this episode helpful, don’t forget to subscribe, rate, and leave a review on your favorite podcast platform. Let us know if you have any SEO questions or need help optimizing your kitchen remodeling business for more leads and better visibility. See you next week on Crushing It With Kitchen Remodeling! ️