"It's not just SEO anymore." Garrett Sussman explains why AI search requires a completely new strategy. Garrett Sussman, Director of Marketing at iPullRank, breaks down how ChatGPT, AI Overviews, and conversational search are fundamentally changing digital visibility—and what businesses must do to adapt.

🔑 WHAT WE COVER:

• Relevance engineering: The 5-pillar framework replacing traditional SEO
• Query fan-out: How AI turns 1 search into 20+ synthetic sub-queries
• Input, channel, performance: The 3-tier metrics framework
• Google vs ChatGPT vs Perplexity: Market share reality

📊 KEY INSIGHT:

"When you can have a conversation with your search tool, you're asking questions in natural language. That's more difficult to monitor as a marketer—you can't just optimize for hundreds of thousands of searches for 'running shoes' anymore."

🎯 FOR: CMOs, marketing directors, and business leaders trying to figure out what this AI search shift actually means for their strategy and budgets.

🔗 RESOURCES:

• iPullRank AI Search Manual: https://ipullrank.com

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#AISearch #GEO #RelevanceEngineering #SEO #iPullRank #DigitalMarketing #ChatGPT

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