So at one point I fumbled over how to title your pages in the meta title tag. I said append the brand name to the end of the keyword title.

So if your title is Red Widgets

To add Red Widgets and Their Uses Widget Makers INC.

Pretending is putting the word or phrase towards the front. These are words used lots in the old days of SEO and keyword stuffing. And thus I got a bit hung up on them. Since I usually do describe it this way.