When a lot of marketers think about search engine optimization (SEO), they think about keywords, and maybe header tags, and backlinks. But SEO is evolving so it can keep up with developments at Google.

To talk SEO today means talking about intent, clusters, reputation, and expertise.

Harry Sanders leads an award-winning SEO agency in Australia, started an online learning resource for people who want to learn more about SEO, and has even done contractual work for Google, all by the age of 23.

Harry and his agency, StudioHawk, are the developers of the DIRTy SEO approach to search engine optimization, which focuses on Delivery, Infrastructure, Reputation and Trust as the foundational elements of a modern SEO strategy.

Among the topics we cover in this episode:

Learn more about Harry’s agency at studiohawk.com.au.