Adam White (https://twitter.com/realadamwhite) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder of SEOJet.net (https://seojet.net/). A search engine optimization professional since 2002, White is an expert at building backlinks and has helped some 400 businesses drive traffic to their sites.

IN THIS EPISODE YOU WILL LEARN:

* What backlinks are

* How Google uses backlinks in its SEO rankings

* What anchor links are

* How anchor-text strategies and link maps help drive traffic

* How a clever headline can attract traffic to your Facebook posts

* How developing rapport with a celebrity can make social-media posts go viral