Content marketing and search engine optimization (SEO) are integral parts of the modern marketing mix, yet they often operate as separate services, achieving different goals, with their own sets of KPIs. The reality is, content marketing and SEO don’t function in a silo, but instead should complement one another to build a robust, results-focused marketing strategy. In this episode, we’ll discuss what it takes to integrate the two tactics, our process for creating relevant consumer content that also drives qualified search traffic to your channels, the importance of search intent vs. keyword ranking, and more.