This episode of the James Dooley Podcast features James Dooley in discussion with Andrew Holland, exploring SEO versus GEO and why they represent different skill sets, because search behaviour, AI recommendations, and buying journeys are changing fast.

Andrew Holland explains why Generative Engine Optimisation focuses on increasing AI availability in buying situations, because large language models now influence decision making before traditional search results. He outlines how GEO aligns more closely with brand marketing, PR, and copywriting, because success depends on recommendation, mental availability, and generative presence rather than rankings alone.

James Dooley adds a commercial perspective, because businesses are now allocating separate budgets for SEO and GEO. The conversation positions GEO as an opportunity rather than a threat, because it offers clearer outcomes, faster perceived value, and a future facing evolution of search marketing.