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Google's algorithm updates have decimated thousands of websites overnight. AI-generated content is flooding search engines. And the rules that worked last year? Completely obsolete. In this brutally honest episode, SEO veteran Sean Bianco exposes the uncomfortable truths about search marketing that most agencies won't tell you, including why 95% of SEO "experts" have no idea what they're doing, and why your startup probably shouldn't invest in SEO at all.

With over 15 years of experience hacking search algorithms and a background in web security exploitation, Sean brings a scientist's approach to an industry drowning in snake oil salespeople. If you're spending money on SEO or considering it, this episode could save you thousands or help you finally get the results you've been promised.

Talking points include:

• Why most SEO agencies fail their clients (and the red flags to watch for before signing a contract),
• How AI has fundamentally broken Google's algorithm and what it means for content creators,
• The inflection point where creating content will no longer make business sense.

Listen to find out more about:

• The "iGaming SEO mentality" that treats search optimization like Formula One racing (and why traditional SEO knowledge becomes useless),
• Why Google's search dominance dropping from 96% to 93% represents tens of millions of users and a seismic shift in user behavior,
• Sean's controversial stance on "vibe coding" and what it means for the SaaS industry's future.

Key segments of this podcast and where you can tune in to go direct:

[03:50] Why SEO has a reputation problem and how to identify actual experts from con artists.
[08:50] The startup that had 10x'd revenue in one year using Sean's technical SEO framework.
[19:60] How AI democratization exposed massive vulnerabilities in Google's algorithm.
[25:70] The inflection point where content creation stops making economic sense.
[32:40] Sean's prediction: "Trust no one and trust nothing" in the age of AI tools.

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