Author and Podcaster Kevin J. Kessler is joining Daniel once more for a new episode of Codeless Radio. In the world of digital marketing, two acronyms you're going to hear a lot are SEO and PPC. What's the difference between the two? How can they help you? Which one should you be spending your marketing budget on. This week, Daniel and Kevin are unraveling the confusing differences between Pay-Per-Click (PPC) advertising, and Search Engine Optimization (SEO) and how both can benefit your business with a little strategic planning.