While discussing Schema.org’s launch of its new schema markup validator tool, Ross and Scott explain what schema and structured markup is, how it helps with SEO and site usability, and a plugin that can help with implementation. They also cover changes to Google Search Console, Google My Business listing issues, and shady SEO tactics, as well as some Mueller Files and a question from another valued listener.

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SEO 101 Ep 407: What is Schema and Structured Data for SEO and Why it is Important

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

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The hosts start the show by discussing a Google Search Console bug that overcounted data for four months. They then talked about plug-in links, changes to structured data fields from Google’s help documents, placing videos on pages for maximum exposure, and the concerns regarding local GMB listings. Ross & Scott also ranked the top 10 SEO factors that you should be paying attention to. 

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SEO 101 Ep 420: Google Search Console Data Error, Structured Data Field Changes, and More

Working to improve Core Web Vitals (CWV) can be very frustrating, the gents discuss some new priority hints provided by Google, along with a recent rollout of knowledge panels for podcasts. They also cover a public discussion by respected journalists disparaging Google that gained the eyes and ears of Google’s Danny Sullivan. John Mueller responds to concerns that continuous search results may prove problematic for Google Search Console data, and Ross and Scott respond to questions from listeners.

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SEO 101 Ep 419: Core Web Vital Hints, Podcast Knowledge Panels, and More

The hosts start the show discussing Google’s permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google’s Search Quality Guidelines, the impact of the mobile continuous scroll, the questionable benefits of IndexNow from Bing and Yandex, and much more.

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SEO 101 Ep 418: Google Bugs, New Search Quality Guidelines, and IndexNow

A varied week of news starts with the WordPress dev team accepting some responsibility for issues with Core Web Vitals, and Google AMP chaos ensues after a damaging update (iOS 15) breaks AMP pages. In addition, Google provides more insights into its rules for title rewrites, Ross discusses his latest presentation on SEO Competitor Analysis, his experience with naming businesses, and much more.

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SEO 101 Ep 417: Google AMP Breaks, SEO Competitor Analysis, and More

A slew of search result enhancements are being seen in the wild and they are providing noticeable changes in the search experience. This is coupled with a Google Core algorithm update that has made significant waves. The hosts also discuss some Mueller files, including a thought-provoking question about the possible negative effects of using Chrome Field Data to assess a website’s load time.

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SEO 101 Ep 407: What is Schema and Structured Data for SEO and Why it is Important

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