So...what is SEO, really? And why do you need an SEO strategy for your website? Today we're introducing you to SEO on episode #2 of The Happy Marketing Podcast. 

In this episode, Lindsay explains what search engine optimization is, including the core elements: keyword research, metadata, content optimization, and user experience. She also shares why it's essential to start a business blog so you not only get on the first page of Google but maintain your ranking with easy tips for success. 

You'll then learn three reasons why you need an SEO strategy for your business. This includes:

1. Diversify your marketing: You can't only rely on social media marketing
2. Increase conversions: Optimize your website to increase sales
3. Target your audience: Attract the right website visitors with keywords 

Plus, you'll get FREE access to Lindsay's "Get on Google Guide," a 10-page PDF that explains SEO in more detail and outlines how to optimize your website. The Guide also includes a step-by-step checklist, so you can get started today!

Download "The Get on Google Guide" here: https://www.thehappymarketing.co/get-on-google-guide

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