While there are many aspects to good SEO, the two things that really matter are authority and context.

In this episode of Internet Marketing for Humans we’ll look at what authority really means and how to build authority to boost your search rankings

SEO is all about getting your website seen by as many people as possible. But there's more to it than that. You also need to make sure that the people who see your site are the right people - and that they see it in the right context. In this podcast, I'll explain why authority and context are so important for SEO.

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